About Us

We are Apple fans.
We’re a team of engineers and designers who are passionate about Apple products. Our mission is to give people elegant, intelligent and affordable accessories for their favorite devices. By offering our products exclusively online, instead of through brick-and-mortar stores, we’re able to keep costs down and maintain our high standards of quality.

We believe in simplicity.
Simple silhouettes excite us and clean lines put us at ease. Our team's favorite quote:

"A designer knows when he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away."—Antoine de Saint-Exupéry

We are open to ideas.
There is an innovator in all of us. If you have an accessory you couldn't find and would like to see it made, or have suggestions on improving a product, drop us a note.